Leading a small business in 2017 means you have to know all aspects of digital marketing to be successful. Or you hire someone who knows what to do. Especially when it comes to Search Engine Marketing. Your Websites needs to be visible on the computers. Being visible on Google and Bing is a key to your business success nowadays.
But don’t forget the traditional ways of marketing, there might be a gem here at there where you find value. Also, marketing depends very strong what industry you are in, a personal computer store needs to brand differently than a plumber needs to brand differently than a dentist or lawyer. – Ben